Who we are & our philosophy
EdgeUp exists to help students navigate the messy, uncertain, and often overwhelming journey from education into adulthood. We know that uni life isn’t just about coursework, it’s about identity, direction, confidence, and figuring out how to build a future that actually feels like your own. We’re building tools, books, and digital experiences that make growth practical and manageable, not intimidating or abstract.
We believe:
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Progress happens through small, consistent steps
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Confidence is built through action, not pressure
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Everyone's timeline is different
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Support should be honest, no patronising
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Students don't need more "motivation talk"; they need real tools.
EdgeUp is built on practicality over performance, reflection over hustle, clarity over comparison.
Because too many students feel lost, behind, overwhelmed, unmotivated, uncertain about the future and too few people are offering support that's realistic, structured, empathetic, non-judgemental, and actually useful. We're here to change that.
Why We Exist
Our system includes:
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The EdgeUp book series
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The Edgeup app
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Downloadable student tools and templates
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A supportive community of students and young adults.
Everything we make is designed to work in real life, on a bad day, a stressful week, in the middle of exams, during uncertainty.
What We Do
A generation of young adults with:
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Self-awareness
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Direction
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Confidence
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Emotional resilience
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The ability to self-lead
Our goal isn't to push students toward a predefined area of success, but to help them build a life that feels meaningful and aligned with who they are.
The Vision
Meet Juli:
Juli Fairclough Davis is the creator of EdgeUp™, a powerful student-to-career growth series built to help young adults find clarity, confidence, and direction in a world that moves fast and demands even more. With over 25 years of experience in leadership development and coaching, Juli has supported thousands of people in unlocking their potential. Still, it was her work with students that inspired this mission.
Seeing first-hand how overwhelmed today’s students feel, navigating academic pressure, social expectations, burnout, and the constant comparison culture of Instagram and TikTok, Juli set out to create a modern support system that truly meets them where they are.
The EdgeUp™ Series blends leadership psychology, behavioural science, and real student insight into practical, honest, and easy-to-use tools. Each book reflects the core pillars of the EdgeUp Method™: Clarity, System, Resilience, and Direction, giving students the structure they need to thrive academically, emotionally, socially, and professionally.
Juli’s writing is warm, relatable, and free of jargon or judgment. Her mission is simple: To ensure no student feels alone or unprepared, and to give them the tools to build a future they can believe in.
